Beauty Founders

Paving the way

Discover beauty brands & their founders leading the industry with innovative products for all.

Ulta Beauty at Target Founders

Nancy Twine Briogeo

Nancy Twine founded Briogeo—Brio meaning “full of life” and Geo representing “earth and nature”—inspired by the family tradition of making natural beauty products from scratch & the knowledge that making effective beauty products is possible without harsh ingredients.

Keenan BeasleySunday II Sunday

Beasley created Sunday II Sunday after seeing his niece, an athletic swimmer, have to choose between fitness & hair maintenance. He was inspired to create a line of products to empower women to never need to compromise an active lifestyle for hair care.

Kiana Cabell & Gigi Goldman Kopari

Gigi and Kiana believe superfood ingredients, like coconut, coupled with benefit driven active ingredients are the key to beautiful glowing skin. They built Kopari to create natural beauty from the inside out with clean, vegan products made with the purest intentions.

Jerrod Blandino & Jeremy JohnsonToo Faced

After starting behind the makeup counter, Blandino and Johnson teamed up to create a makeup line that celebrates beauty and individuality. Using the finest ingredients, their innovative, cruelty-free cosmetics help you be the best version of yourself.

Hair Care Founders

Hannah Diop & Issa Rae Sienna Naturals

Motivated by a mission to create clean hair care that performs, Hannah Diop & Issa Rae founded Sienna Naturals, a regimen for textured hair & scalp health to help you express yourself without compromise.

Shelley Davis Kinky-Curly

After visiting her homeland of St. Vincent & the Grenadines, Shelley Davis learned the value of herbs & plant-based ingredients and was inspired to found Kinky-Curly, a hair care line with natural, organic ingredients.

Janell Stephens Camille Rose

After years of making beauty products out of her kitchen with the health & wellness of her family in mind, Janell Stephens founded Camille Rose, a line of high-end, clean, ingredient-inspired blends for hair, body & skin.

Chris-Tia Donaldson TGIN

After struggling to find affordable products for healthy & moisturized natural hair, Chris-Tia Donaldson created TGIN (Thank God It’s Natural), a natural hair & skin care company that specializes in textured hair care.

Robyn Atwater CURLDAZE

Robyn Atwater, a trusted hair care influencer, created CURLDAZE hair care after struggling with hair loss. While researching ingredients, she developed formulas to help others restore their curls with definition, shine & hydration.

Rochelle Graham-Campbell Alikay Naturals

Rochelle Graham-Campbell needed options that were organic & would work on her thicker, natural hair, so she decided to make them herself with ingredients inspired by her childhood in Jamaica.

Maya Smith The Doux

What do you do when you can’t find effective hair care? If you’re Maya Smith, you make it. Tried and tested in her own salon, her collection was inspired by the people in her community.

Julissa PradoRizos Curls

Growing up, Julissa Prado tried every curl product she could find, but nothing worked. She spent years creating the perfect formula to celebrate all curl types, made with high-quality, natural ingredients.

Dr. Camille & Josef VerovicGirl+Hair

Created by Dr. Camille & Josef Verovic, wife & husband, Girl+Hair is a natural hair care system for protective styles, all about empowering women to embrace their culture & natural hair.

Makeup Founders

Melissa Butler The Lip Bar

Inspired by the urge to set a new beauty standard, Melissa Butler decided to shake things up by offering bold & diverse options that are also vegan & cruelty free, all at prices everyone can afford.

KJ Miller & Amanda E. JohnsonMented Cosmetics

Created by Harvard Business School grads, KJ Miller & Amanda E. Johnson, Mented was formed as a vegan, cruelty-free brand to expand the concept of inclusivity in beauty.

Cashmere Nicole Beauty Bakerie Bite Size

After a battle with breast cancer, Cashmere Nicole became more conscious of the products we put in and on our bodies. She founded Beauty Bakerie to reflect her passion for high-quality, hydrating ingredients.

Skin Care Founders

Shontay Lundy Black Girl Sunscreen

Underwhelmed by options for sun protection for women of color, Shontay took matters into her own hands by creating an innovative formula that eliminates the white residue in sunscreen so melanated women can feel good & look good.

Jessica Alba Honest Beauty

Inspired by her abuela, who taught her it’s easy to go from natural to glam with the right products, Jessica Alba created Honest Beauty, a line of high-impact makeup & results-driven skin care made with clean, cruelty-free ingredients.

Jamika Martin ROSEN Skincare

After years of dealing with difficult skin and a lackluster selection, Jamika Martin began formulating products while studying at UCLA. Upon graduating, she founded ROSEN, a clean beauty brand for acne-prone skin.

Trinity Mouzon Wofford Golde

Golde was born in a one-bedroom apartment in Brooklyn in 2017 with a single product. Since then, it’s grown to offer easy, accessible wellness and skin care products for all, made with ingredients you know and trust.

Personal Care Founders

Calvin Quallis Scotch Porter

Calvin Quallis’s passion for helping men feel their best was born out of his experience as a barbershop owner and as a kid in his mom’s salon and barbershop. He created Scotch Porter to serve the needs of men with diverse textures.

Eric "Pacinos" Roa Pacinos

After building a successful barbering career that included a celebrity clientele, Eric "Pacinos" Roa created Pacinos, his own line of high-quality men’s grooming products that brings the barbershop to you.