And come April 19th, even more people will get the chance to embrace their inner Palm Beach (the birthplace of the Lilly line).
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That's when Target unveils its latest designer collaboration with the resort wear brand, featuring 250 items including clothing, shoes, jewelry, accessories, home décor and beauty.
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15 prints, designed in-house at Lilly Pulitzer and drawing from the house archives, are exclusive to Target.
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Prices range from $2-$150 and nearly 200 items in the collection are under $30.
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New York socialite and heiress Lilly Pulitzer (nee McKim) launched her namesake line in 1959 in Palm Beach. The line came about, so the story goes, after Pulitzer opened a juice stand. She began making dresses to mask juice stains.
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While the brand has a preppy reputation, Jane Schoenborn, Vice President of Creative Communications for Lilly Pulitzer, insists "Lilly's attitude and overall approach to her designs has always been about inclusivity...We saw a collaboration with Target, a retailer that strives to make style accessible to everyone, as the perfect opportunity to amplify this message and bring Lilly's story to a broader audience."
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Shop the collection in Target stores and online on April 19.
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View the interactive look book, complete with pricing for every item, here.